|
Showing 1 - 3 of
3 matches in All Departments
Media Strategies maps the complex and disruptive media environment
for the communication professional and provides the tools and
methods to work effectively within it. Increasingly, communication
professionals need to be accomplished content managers, capable of
employing an arsenal of multi-media tactics across different
platforms. The authors show how to target and package selected
media materials, and deliver strategically timed messages and
sustainable narratives in a digital environment. They also
demonstrate that personal and traditional skills are as important
as ever, including the ability to tell stories, create memorable
media calls, write and lay-out media materials, and develop
credibility and trust in relationships. This book provides new and
innovative approaches to media relations, brand journalism, and
content management, creatively combining paid, owned, earned, and
shared media in personalized and technologically savvy style. Media
Strategies sets a new agenda for anyone seeking to build a career
as a professional communicator. It includes examples from around
the world from corporate, political, government, not for profit and
activist communication, and public relations practice.
Media Strategies maps the complex and disruptive media environment
for the communication professional and provides the tools and
methods to work effectively within it. Increasingly, communication
professionals need to be accomplished content managers, capable of
employing an arsenal of multi-media tactics across different
platforms. This book presents new and innovative approaches to
media relations, brand journalism and content management, providing
practitioners with the tools to creatively develop, share and
deliver strategic media assets and ideas that cut through the
cluttered digital environment. The authors also demonstrate that
personal and traditional skills are as important as ever, including
the ability to tell stories, create memorable media pitches, write
and lay-out media materials, and develop credibility and trust in
relationships. Media Strategies sets a new agenda for anyone
seeking to build a career as a professional communicator. It
includes examples from around the world, from corporate, political,
government, not-for-profit and activist communication and public
relations practice.
|
You may like...
Catan
(16)
R1,150
R889
Discovery Miles 8 890
The Expendables 2
Sylvester Stallone, Jason Statham, …
Blu-ray disc
(1)
R75
R54
Discovery Miles 540
|